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GoHighLevel vs ClickFunnels – Which Platform Fits Your Business in 2025?

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GoHighLevel vs ClickFunnels Reviews

Platform	Rating	Reviews Link
GoHighLevel	4.6/5	G2 Reviews
ClickFunnels	4.6/5	G2 Reviews

Quick Summary:

GoHighLevel is better for agencies and CRM + automation.
ClickFunnels is easier for simple sales funnels.

Why the Comparison Matters More Than Ever in 2025

Choosing the right marketing platform in 2025 isn’t just about features; it’s about simplifying your entire tech stack.

Rising subscription costs, disconnected tools, and the constant demand for automation have made business owners rethink what “all-in-one” really means.

That’s where the GoHighLevel vs ClickFunnels debate heats up.

While ClickFunnels helped define funnel marketing, GoHighLevel has emerged as a serious contender, especially for agencies, consultants, and lead-gen businesses tired of stitching tools together.

Suppose you’ve been searching for ClickFunnels vs GoHighLevel breakdowns or are exploring GoHighLevel alternatives.

In that case, this guide will help you decide based on how each platform supports real-world workflows, not just marketing buzzwords.

What I Found Comparing GoHighLevel vs ClickFunnels

After testing both platforms extensively, I quickly realised GoHighLevel vs ClickFunnels isn’t just a surface-level comparison. They target very different needs.

If you’re here, deciding between ClickFunnels and GoHighLevel for your business, agency, or lead generation system, here’s what I found useful.

Here's How It Stacked Up for Me:

From my experience, if you’re a solo funnel builder or course creator, ClickFunnels might be enough.

But if you need to scale, automate, or manage multiple clients, GoHighLevel is miles ahead. It’s not just a ClickFunnels alternative, it’s an entire operating system.

Who I Think Each Platform Was Built For

From using both tools, it’s obvious: ClickFunnels vs GoHighLevel isn’t apples to apples. They’re built for different types of users. Here’s what I found:

ClickFunnels – Best for Direct Sellers & Info Product Creators

Who it fits:

Course creators
Coaches selling digital products
Affiliate marketers

What stood out to me:

Fast funnel launches with drag-and-drop
Built-in upsells and order bumps
Focused dashboard after ClickFunnels login

But… that’s also its limit. No CRM. No client management. I quickly hit a wall and started looking for a ClickFunnels alternative when I needed automation or long-term lead nurturing.

Use it if:
You’re focused on sales funnels only and don’t need automation, CRM, or client tools.

GoHighLevel – Built for Agencies, Coaches & Service Providers

Who it fits:

Agencies (solo or scaled)
Lead-gen teams
Coaches managing clients

What changed for me:

Full CRM and pipeline tracking
Email, SMS, and workflow automation
Sub-accounts for clients
White-label options to resell as your own SaaS

It was immediately clear why so many GoHighLevel reviews are from agency owners. This isn’t just about funnels, it’s about running your whole backend. For me, it replaced a handful of tools in one dashboard.

Use it if:
You’re running a client-based business and want an all-in-one engine to automate, track, and scale. If you’re comparing Go High Level competitors, this is the bar.

Want an all-in-one tool for leads, CRM, and sales?

GoHighLevel handles everything in one platform.

Start Free Trial

4 Core Features to Compare– Where They Excel (and Fall Short)

I tested GoHighLevel vs ClickFunnels across the core features that matter most: funnels, CRM, automation, and communication. Here’s what I found.

Funnels & Landing Pages

ClickFunnels wins on speed

Pre-built funnel templates
Fast drag-and-drop editor
Ideal for beginners or digital product sellers
Limited integration with CRM or workflows

GoHighLevel matches funnel power + adds smart integration

Visual funnel builder
Connects directly to CRM and automations
Strong option for agencies and lead-gen workflows
Slightly steeper learning curve

If you’re comparing ClickFunnels features vs GoHighLevel, CF is faster, but GHL is smarter.

CRM & Client Management

GoHighLevel is built for managing contacts and clients

Full CRM: pipelines, tasks, tagging, notes
Unlimited sub-accounts for clients
White-labelling to resell as your own SaaS
Centralised lead tracking across accounts

ClickFunnels offers minimal CRM

Basic contact storage only
No pipeline view or client management
No segmentation or automation triggers

For anyone exploring GoHighLevel alternatives, this CRM depth is hard to beat.

Marketing Automation

GoHighLevel is an all-in-one automation engine

Workflow builder with drag-and-drop logic
Email, SMS, call triggers, and internal alerts
Replace tools like ActiveCampaign, Zapier, etc.
Automate entire client journeys in one place

ClickFunnels needs external tools to automate

No native workflows
Relies on integrations with Zapier, Mailchimp, or ActiveCampaign
More complexity and monthly costs

Communication & Scheduling

GoHighLevel includes everything in-platform

Email + SMS campaigns
Two-way chat (text, email, voicemail drops)
Booking calendar with auto-reminders
Missed call, text-back, forms, surveys

ClickFunnels requires third-party plugins

No calendar or SMS tools
You’ll need Calendly, Twilio, etc.
More setup and extra costs

Pricing Breakdown – What You Get at Each Level

When comparing GoHighLevel vs ClickFunnels, pricing is about more than the monthly fee.

It comes down to which platform offers better value, flexibility, and long-term potential.

ClickFunnels Pricing

Starter – $97/month

3 branded workspaces
3 team members
Unlimited funnels, pages, contacts, members, and domains
No built-in CRM or automation features
Limited functionality for service-based teams

Pro – $297/month

10 branded workspaces
10 team members
Same unlimited funnel and membership features
Still lacks native marketing automation or white-label options

GoHighLevel Pricing

Starter – $97/month

CRM, funnel builder, pipeline tracking, and automation tools
Unlimited users and contacts
3 sub-accounts included for managing clients or brands

Unlimited – $297/month

Includes everything in Starter
Unlimited sub-accounts
API access and a branded desktop app

SaaS Pro – $497/month

All features in Unlimited
SaaS Mode is enabled for reselling GoHighLevel
White-label branding, Stripe and Twilio rebilling

Links

Price

Description

Brand

Learn More

$97/month (Basic Plan)

Supports full e-commerce including product management, shopping cart, checkout, shipping, taxes, and POS. Best for agencies and businesses needing all-in-one automation with sales tracking.

Learn More

$97/month (Light Plan)

Allows you to sell products online with cart, checkout, shipping, taxes, and POS options. Best for creating sales funnels quickly for digital and physical products.

User Experience – Simplicity vs Scale

ClickFunnels – Easy Setup for Funnels and Launches

ClickFunnels is ideal if you just want to get funnels live with minimal hassle. The interface is clean, the editor is intuitive, and there’s very little setup required. You can launch a sales page, upsell offer, or course funnel within hours.

This makes it a strong fit for solopreneurs, course creators, and small product businesses.

However, if you plan to scale beyond a few funnels, its limitations become clear. CRM, automation, and client management all require third-party tools.

That’s often the point where people start searching for a more integrated Clickfunnels alternative.

GoHighLevel – Steeper Learning, But Complete Control

GoHighLevel isn’t plug-and-play in the same way. With more features comes more setup. If you’re not used to CRMs or automation tools, there’s a learning curve.

But once configured, the platform pays off. You can manage leads, clients, funnels, emails, texts, reviews, and bookings all from one dashboard. That reduces the need for separate tools and gives you control at scale.

Social Proof – Ratings & Reviews Comparison

Here is what people say about ClickFunnels and GoHighLevel on popular review websites. This can help you choose.

ClickFunnels Reviews

Capterra: 4.5/5 ⭐⭐⭐⭐½
Trustpilot: 3.8/5 ⭐⭐⭐⭐
G2: 4.6/5 ⭐⭐⭐⭐½

GoHighLevel Reviews

Capterra: 4.⅕ ⭐⭐⭐⭐
Trustpilot: 4.9/5 ⭐⭐⭐⭐⭐
G2: 4.6/5 ⭐⭐⭐⭐½

Final Verdict: Why GoHighLevel Is Better for Long-Term Growth

Both platforms solve real problems, but in very different ways.

ClickFunnels is built for speed. You can launch funnels quickly, keep things simple, and focus purely on conversion. It’s ideal if your business runs on direct sales or digital products and you don’t need deep backend automation.

GoHighLevel, on the other hand, is built for scale. It replaces multiple tools with one system – CRM, automation, SMS, booking, reputation, and client accounts, all under one roof. It takes more setup, but long-term, it saves time and cuts software costs.

For me, the choice between GoHighLevel vs ClickFunnels comes down to this:

Do you need a funnel builder only?
Or do you need a full backend to manage leads, clients, and campaigns?

No matter what, both are far better than duct-taping five different platforms together. Try the free trials. Map your workflows. And choose the tool that grows with your business.

Tired of juggling multiple apps for your agency?

GoHighLevel combines marketing, automation, and CRM seamlessly.

Start Free Trial

FAQs (Frequently Asked Questions)

Why are people leaving ClickFunnels?

Many users leave ClickFunnels because it’s expensive, limited for agencies, and requires multiple tools to manage everything. Users want an all-in-one solution instead of paying for separate apps.

What is the best alternative to ClickFunnels?

The best alternative is GoHighLevel for agencies and service businesses. It offers more features, white-label options, and better long-term value than ClickFunnels.

Why are agencies switching from ClickFunnels to GoHighLevel?

Many agencies are moving to GHL from ClickFunnels, Kajabi, Keap, HubSpot, and others due to GHL’s ability to act as a fully customisable CRM with frequent updates and new features.

Users report that ClickFunnels has been declining since V2, losing users faster than it gains them.

How easy is GHL’s CRM to use for follow-ups and automation?

Users report that GHL is relatively easy to use for follow-ups and automation.

The interface is designed for simplicity, which is reflected in its pricing structure; users pay for convenience and reduced complexity.

Can free or cheaper tools beat GHL’s pricing?

While GHL offers unlimited client accounts for $297/month and SaaS mode at $497/month, many of its core functions: CRM, website hosting, call tracking (outside GHL), and reporting can also be achieved with free or cheaper tools such as HubSpot, ClickUp, WordPress, or CallRail, depending on your agency model.

What are the key limitations of GHL?

SEO functionality in GHL’s CMS is limited.
Reporting tools may not be as reliable as specialised platforms like Agency Analytics.
Many integrations rely on Zapier, which may be unreliable or limited.
Dependence on GHL means if their service declines, agencies may face operational risks.

Do agencies need a team to use GHL effectively?

Some users report that to fully use GHL, agencies often build a dedicated team to handle platform customisation and client management, especially for more complex setups.

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Saleha

Saleha Khan is an SEO content writing expert and researcher at Botvistaa, with a background in science (BSc), education (B.Ed), and child development. She specializes in creating research-based, optimized content that ranks and resonates—combining analytical skills with a deep understanding of how people learn and engage online.

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