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Canva vs Lumen5: Which Video Maker Is Better for B2B Agencies?

Q: What is the difference between Canva vs Lumen5?

Canva is a versatile design platform with a built-in video maker, ideal for creating branded campaigns across formats. Lumen5 specializes in AI-driven text-to-video automation, perfect for repurposing blogs, scripts, or articles into social media videos.

Q: How do I choose the best AI video maker for my agency?

Choose Canva if you need one tool for design, branding, and video creation. Choose Lumen5 if you want to scale content repurposing for social media. The right choice depends on whether your agency needs multi-format creative assets or high-volume video automation.

Q: Why do agencies need AI video tools to scale content faster?

AI video makers replace multiple tools in the tech stack by automating scripting, editing, captions, and design. They save time, cut costs, and help agencies deliver more content without extra staff. This leads to faster client delivery, better margins, and competitive services.

Q: What are the best durable AI alternatives to Canva or Lumen5?

Some of the best durable AI alternatives include Synthesia for AI avatar videos, Pictory for repurposing long-form content, InVideo for ad campaigns and social reels, and Veed.io for easy editing with auto-subtitles and translations.

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When comparing Canva vs Lumen5, the question most agencies ask is simple: which tool delivers more value for creating videos that scale content output? Both are strong AI-powered video makers, but they serve different purposes.

Canva is best for agencies that need an all-in-one design and video platform. It offers templates, brand kits, and collaboration tools, making it easy to create ads, reels, and branded content at scale.

Lumen5 is best for agencies that want to turn blog posts, scripts, or articles into videos quickly. With AI-powered storyboarding and voiceovers, it simplifies content repurposing for social platforms.

If you want flexibility in working with different formats, go with Canva. If you need speed for text-to-video, choose Lumen5.

What Are the Key Differences Between Canva Video Maker and Lumen5?

When comparing Canva vs Lumen5, the biggest difference comes down to versatility vs specialization. Canva is built for all-in-one design and video creation, while Lumen5 is designed specifically for text-to-video automation.

Features Compared of Canva And Lumen5

Canva Video Maker

Multi-format design suite (social posts, presentations, videos, ads)
Drag-and-drop editing with thousands of templates
Features include AI-powered tools such as Magic Write, background remover, and text-to-image.
Brand kits to keep every asset aligned with client guidelines

Lumen5 Video Maker

AI-powered text-to-video generation
Storyboard automation for blog posts and scripts
AI voiceovers and captions in multiple languages
Export options optimized for social platforms (vertical, square, horizontal)

Ease of Use

Canva: Best for teams that need a simple, visual-first editor with flexibility to create across multiple formats. Even non-designers can launch a video in minutes.
Lumen5: Optimized for speed and automation, not deep customization. Great if your team wants to repurpose long-form content into snackable videos without manual editing.

Pricing & Value

Canva: Offers a free plan with plenty of functionality. The Pro plan is budget-friendly and offers collaboration features, brand kits, and enhanced AI tools.
Lumen5: Free plan is limited (watermarked videos, shorter length). To unlock real value, agencies need the Starter or Business plans, which are pricier than Canva but tailored to professional content marketers.

Key Takeaway:

Choose Canva if you want a flexible tool that covers both design and video.
Choose Lumen5 if your agency produces content-heavy campaigns and needs to quickly repurpose blogs, thought leadership articles, or whitepapers into videos.

Why Should B2B Marketers Care About AI Video Makers?

Video is no longer optional for agencies—it’s the core format driving engagement, conversions, and brand authority. When comparing Canva vs Lumen5, it’s not just about features, but about how AI video makers can replace parts of your tech stack and help your agency scale faster.

Scaling Faster With AI

AI video makers solve one of the biggest pain points for B2B agencies: speed without sacrificing quality.

Instead of hiring video editors, agencies can use AI-powered tools to cut production time in half.
Canva and Lumen5 can handle tasks that usually require separate tools: scripting, editing, captions, and formatting.
This reduces reliance on freelancers or extra staff, allowing agencies to grow profit margins.

Replacing Parts of the Tech Stack

Traditionally, creating marketing videos required:

Scriptwriting software
Design tools
Video editors
Captioning apps
Stock footage libraries

AI video makers combine these into one streamlined platform, cutting costs and complexity.

Real Agency Use Cases

Repurpose Blogs into Social Videos: Use Lumen5 to convert long-form blog posts into LinkedIn videos.
Create Branded Campaigns: Use Canva Video Maker to launch client ads with consistent branding and design.
Boost Client Retention: Agencies offering video as part of their package can justify premium pricing.

Pro Tip: If you’re pitching to B2B clients, show them how AI video tools can extend the life of their existing content—turning one blog into five different video assets across multiple platforms.

How Does Canva Video Maker Help Agencies Create Marketing Videos?

For agencies balancing multiple clients, Canva Video Maker stands out as a multi-purpose design and video solution. It combines ease of use with powerful AI features, making it an essential tool for B2B marketers who need to deliver high-quality campaigns fast.

Templates & Branding

Thousands of ready-to-use video templates for ads, reels, presentations, and social campaigns.
Brand Kits allow agencies to store client logos, fonts, and color palettes, ensuring every video stays on-brand.
Customizable layouts mean even non-designers can create professional-looking videos quickly.

Collaboration Features

Real-time editing lets multiple team members work on a project simultaneously.
Built-in commenting and feedback features reduce endless email threads.
Ideal for distributed or remote teams that need to align on video campaigns.

AI Tools in Canva

Magic Write:Magic Write: An AI-powered tool that generates captions, headlines, and advertising copy.
AI Background Remover: Perfect for polishing product videos or B2B demos.
Text-to-Image Generator: Create custom visuals that match client campaigns.
Instant Resize: Adapt one video for different platforms (e.g., LinkedIn horizontal, TikTok vertical).

Why Agencies Choose Canva Video Maker

It’s affordable—the free plan offers strong functionality, and the Pro plan adds advanced tools without high costs.
It’s versatile—one platform covers social media graphics, presentations, and videos.
It’s scalable—teams can manage multiple client projects with ease.

Pro Tip: If your agency already uses Canva for static design, upgrading to Canva Pro unlocks video-first features that can help you scale campaigns faster without switching platforms.

Create branded videos, presentations, and campaigns with ease.

Try Canva Video Maker

How Does Lumen5 Video Maker Automate Text-to-Video for Social Content?

Unlike Canva, which is a broad creative suite, Lumen5 Video Maker is built with a single focus: turning text into video. This specialization makes it an attractive tool for B2B marketers who need to repurpose blogs, whitepapers, or articles into short, engaging videos for LinkedIn, TikTok, or YouTube Shorts.

Blog-to-Video Automation

Paste a blog link or script → Lumen5 uses AI to create a video storyboard.
It automatically highlights key sentences and matches them with visuals.
Saves hours of manual editing, especially for agencies managing content-heavy clients.

AI Voiceovers & Captions

Offers AI-generated voiceovers in multiple accents and languages.
Auto-captioning ensures accessibility and boosts engagement on social platforms where videos autoplay without sound.
Eliminates the need for separate captioning or voiceover tools.

Storyboard & Formats

Drag-and-drop storyboard editor makes refining videos easy.
Export options optimized for different platforms:
- Vertical for TikTok & Reels
- Square for LinkedIn & Instagram
- Horizontal for YouTube & websites
Ensures every video is tailored to its distribution channel.

Why Agencies Choose Lumen5

Efficiency: Ideal for repurposing large volumes of content into snackable videos.
Scalability: Helps agencies handle multiple campaigns without adding video editors.
Client Value: Showcasing thought leadership blogs as professional videos helps clients increase reach and credibility.

Pro Tip: Many agencies use Lumen5 to fuel their LinkedIn content strategy—converting client articles into 60–90 second videos that perform better than static text posts.

Turn your blogs, scripts, and long-form content into engaging videos in minutes.

Explore Lumen5 AI Video Maker

Which Tool Is Best for Scaling Video Content: Canva or Lumen5?

When deciding between Canva vs Lumen5, the choice depends on your agency’s content strategy, client needs, and workflow priorities. Both tools can help you scale, but in different ways.

When to Choose Canva

You need one platform for both design and video.
Your agency manages multiple client brands and requires brand kits for consistency.
Your team collaborates frequently and needs real-time editing.
You want affordable pricing with flexibility across all formats (graphics, presentations, ads, videos).

When to Choose Lumen5

You focus heavily on content repurposing (blogs → social videos).
You want to save time with automation for storyboarding, captions, and voiceovers.
Your clients prioritize short-form video on LinkedIn, TikTok, or YouTube Shorts.
You need an AI-powered tool designed specifically for fast video workflows.

Key Takeaway

Choose Canva if you want to centralize your creative process and manage multiple formats in one place.
Choose Lumen5 if you need to turn content-heavy campaigns into quick, shareable videos at scale.

For many agencies, the smart play is to use both tools together: Canva for creative design + branding, and Lumen5 for automated video repurposing.

What Are the Best Alternatives of the Lumen5 for AI Video Creation?

While Canva vs Lumen5 are excellent options, agencies often explore other tools when searching for the best durable AI alternatives. These alternatives can complement or even replace Canva and Lumen5, depending on your agency’s workflow, budget, and scaling needs.

Best Lumen5 Alternatives

Synthesia
- AI avatars for creating training, onboarding, or explainer videos.
- Supports 120+ languages and accents.
- Great for agencies working with global B2B clients.
Pictory
- Converts long-form content (webinars, podcasts, articles) into short video snippets.
- Automated captions and highlights.
- Perfect for agencies repurposing video-heavy campaigns.
InVideo
- Huge library of ready-to-use templates for ads and social media.
- Drag-and-drop video editor with stock assets.
- Best for agencies that need quick turnaround for marketing reels or ads.
Veed.io
- Online editor with auto-subtitles, translations, and background removals.
- User-friendly for smaller teams and freelancers.
- Strong tool for producing professional, branded content without steep learning curves.

Conclusion: Canva vs Lumen5 — Which Video Maker Should You Choose?

Choosing between Canva and Lumen5 ultimately comes down to your agency’s priorities.

Choose Canva if you need a versatile, all-in-one platform for both design and video. It’s affordable, easy to use, and built for agencies managing multiple brands.
Go with Lumen5 if your priority is turning blogs, scripts, or articles into videos quickly. It automates storyboarding, captions, and voiceovers—ideal for scaling thought leadership content across social platforms.

For many agencies, the most effective strategy is to combine both tools:

Use Canva for branded video ads, presentations, and cross-platform design.
Use Lumen5 for high-volume, text-to-video campaigns that keep content pipelines full.

Final Recommendation

Agencies looking for multi-purpose creative control → Start with Canva.
Agencies that want content automation at scale → Invest in Lumen5.
If you’re aiming for maximum growth, consider testing best durable AI alternatives like Pictory, Synthesia, or InVideo alongside these two.

FAQ's on Canva vs Lumen5 Video Makers

What is the difference between Canva vs Lumen5?

Canva is a versatile design platform that also includes a video maker. It’s ideal for agencies that need to create branded campaigns across multiple formats.
Lumen5 is focused on AI-driven text-to-video automation, making it better for repurposing blogs, scripts, or long-form content into shareable videos.

How do I choose the best AI video maker for my agency?

Choose Canva if you need one tool for design, branding, and video creation.
Choose Lumen5 if you want to scale content repurposing for social media.

Consider your clients’ needs: if they demand a steady flow of branded content, Canva may fit better. If they produce thought leadership blogs or long articles, Lumen5 offers more value.

Why do agencies need AI video tools to scale content faster?

AI video makers replace multiple tools in the tech stack—scripting, editing, captions, and design.
They save agencies time, reduce production costs, and let teams deliver more content without hiring additional staff.

For B2B agencies, this means faster client delivery, higher margins, and more competitive services.

What are the best durable AI alternatives to Canva or Lumen5?

Some of the best durable AI alternatives include:

Synthesia – for avatar-based training and onboarding videos.
Pictory – for transforming long-form content into short social videos.
InVideo – for ad campaigns and fast social media reels.
Veed.io – for small teams and freelancers needing easy subtitle and editing features.

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Aqsa Tehreem

Aqsa is Botvistaa’s go-to expert in content writing, with 2 years of experience creating compelling content that connects and converts.