AI Video Creation Tools
September 14, 2025
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- Best AI Tools For Automation
15 Best AI Tools for Digital Marketing Agencies in 2025
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Scaling a digital marketing agency today is tough.
B2B agencies in the USA face growing pressure to deliver results:
- faster
- manage complex campaigns
- handle more clients.
Time and resources often feel stretched thin.
AI tools offer a smart solution.
They automate:
- Repetitive tasks
- Boost creativity
- Provide clear data insights.
This lets agencies work more efficiently and prove real ROI to clients.
In this guide, you’ll find the 15 best AI tools to help your digital agency grow in 2025.
Whether for content, lead generation, social media, or reporting, these tools solve real challenges and save you time.
What are the biggest challenges digital marketing agencies face in scaling today?
Scaling digital marketing agencies is a complex puzzle.
Especially B2B agencies in the USA and global markets.
With fierce competition and rising client expectations, many agencies struggle to grow profitably while maintaining quality.
The pressure to adopt the best marketing AI tools and digital marketing agency tools only adds to the complexity.
Addressing these challenges by integrating digital marketing agency tools for the US and global B2B landscape is no longer optional.
It’s essential for agencies aiming to scale and deliver superior client outcomes.
Looking to make your digital marketing agency more efficient and successful?
AI tools can help you scale faster, improve client results, and save time.
Take the first step towards smarter marketing by checking out the top AI tools that will transform the way you work.
Overview of 15 Best AI Tools for Digital Marketing Agencies in 2025
15 AI Tools are divided into 7 Digital Marketing Categories:
Search Engine Optimisation (SEO)
Two best Seo tools are compared below:
1. Scalenut
Overview:
Scalenut is among the best AI tools for digital marketing agencies focused on SEO, offering advanced AI-powered content research and optimization. It supports agencies in producing:
- SEO-rich blogs.
- Articles.
- Video scripts that rank well on Google
making it invaluable for agencies targeting US and global markets.
Key Features:
- AI-driven keyword research tailored for SEO and real estate niches
- Automated content briefs with semantic keyword suggestions
- Competitor SERP analysis to identify content gaps
- Video script generation for diversified content marketing
Pricing:
Starts at $39/month with scalable plans depending on word count and advanced features.
Ideal Use Case:
Agencies aiming to accelerate content creation while improving organic search rankings using the best marketing AI tools tailored for SEO.
What are Pros and Cons of Scalenut?
Pros
Cons
Citation Source
Strong SEO optimisation with NLP integration
Pricing may be high for small teams
2. Frase
Overview:
Frase is a top-rated AI tool that digital marketing agencies use for SEO content research and SERP analysis. It helps agencies optimise client content efficiently by providing:
- Insights into top-ranking pages.
- Suggesting semantic keyword enhancements that align perfectly with search intent.
Key Features:
- AI-powered content briefs based on competitor analysis
- SEO optimisation recommendations including meta tags and keyword density
- Real-time SERP tracking and analytics
- CMS integrations to streamline publishing
Pricing:
Starts at $44.99/month; higher tiers available for agencies needing more seats and features.
Ideal Use Case:
Perfect for agencies that prioritise precise content optimisation and data-driven SEO strategies in competitive markets.
What are the Pros and Cons of Frase?
Pros
Cons
Citation Source
Pay-Per-Click Advertising (PPC)
Two best PPC tools are compared below:
3. AdCreative.ai
Overview:
AdCreative.ai is a standout among the best AI tools for digital marketing agencies aiming to boost PPC campaign performance.
By automating the creation of compelling ad visuals and copy, it allows agencies to produce data-driven creatives tailored for platforms like: quickly
Facebook.
Instagram.
Google Ads.
This tool helps US and global agencies scale ad production efficiently without sacrificing quality.
Key Features:
AI-generated ad creatives and persuasive copywriting
Predictive analytics to forecast ad performance
Automated A/B testing support
Integration with major ad platforms for seamless campaign management
Pricing:
Custom pricing based on agency size and campaign volume; detailed quotes available upon inquiry.
Ideal Use Case:
Agencies are looking to automate and optimise their Meta Ads and Google PPC campaigns with the best marketing AI tools to drive higher conversions and ROI.
What are Pros and Cons of AdCreative.ai?
Pros
Cons
Citation Source
Fast, data-driven ad creative production
Pricing transparency lacking
4. Pencil
Overview:
Pencil is an AI-powered tool designed for Meta Ads and campaign optimization. It helps agencies create automated ad creatives, test them effectively, and scale campaigns with better ROI.
Pencil excels in AI-generated ad copy and visuals, driving faster and more efficient ad creation.
Key Features:
AI-generated ad creatives and copy for Meta Ads
Automated A/B testing for continuous optimization
Performance-driven insights for ad campaigns
Helps agencies generate high-performing creatives at scale
Seamless integration with Facebook Ads Manager
Pricing:
Starts at $49 per month, with tiered pricing depending on the number of ads and team usage.
Ideal Use Case:
Ideal for agencies looking to automate ad creatives, enhance Meta Ads performance, and scale ad campaigns quickly without compromising on creativity and quality.
What are the Pros and Cons of Pencil?
Pros
Cons
Citation Source
Automated A/B testing for continuous optimisation
May require some time to learn the interface
Performance-driven insights for Meta Ads
Limited to Meta platforms (Facebook & Instagram)
Social Media Management and Ads
Two SMM and Ads tools are compared below:
5. Ocoya
Overview:
Ocoya is one of the best AI tools for digital marketing agencies focused on social media management. It automates:
Content creation.
Scheduling.
Generates AI-powered captions.
It enables agencies to maintain consistent posting with minimal effort. Ideal for US and global agencies seeking smarter digital marketing agency tools to scale social campaigns.
Key Features:
AI-driven post creation and scheduling
Automated hashtag and caption generation
Analytics for engagement tracking
Multi-platform support
Pricing:
Starts at $49/month with scalable plans.
Ideal Use Case:
Agencies managing multiple social accounts are looking to automate posting and boost audience engagement efficiently.
What are the Pros and Cons of Ocoya?
Pros
Cons
Citation Source
6. Predis.ai
Overview:
Predis.ai offers AI-powered social media idea generation and hashtag optimisation. This tool helps digital marketing agencies generate:
- Engaging visuals.
- Captions tailored to platform algorithms.
It makes it one of the best AI tools for digital marketing, SEO, real estate and social ads.
Key Features:
- AI post ideas and hashtag suggestions
- Visual content creation
- Performance analytics
- Supports major social platforms
Pricing:
Custom pricing; contact for details.
Ideal Use Case:
Agencies focused on maximising social media reach and engagement with AI-enhanced content strategies.
What are the Pros and Cons of Predis.ai?
Pros
Cons
Citation Source
Content Marketing (Blogs, Videos)
Two Content Marketing AI tools are compared below:
7. Pictory
Overview:
Pictory is one of the best AI tools for digital marketing agencies specialising in content marketing, particularly video creation.
It transforms scripts and blogs into engaging videos automatically, helping agencies produce scalable video content without heavy editing resources.
Key Features:
Converts blog posts and scripts to videos
Automated video editing and captioning
Supports brand customization
Easy social sharing options
Pricing:
Starts at $19/month with tiered plans based on video length and features.
Ideal Use Case:
Agencies aiming to scale video content creation efficiently while boosting client engagement across digital channels.
What are the Pros and Cons of Pictory?
Pros
Cons
Citation Source
8. InVideo
Overview:
InVideo is a leading AI video creation platform favoured by digital marketing agencies looking to produce high-quality video content rapidly.
Its AI tools assist with video editing, template customization, and automated content generation.
Key Features:
- AI-powered video editing and templates
- Extensive media library integration
- Automated voiceovers and text-to-speech
- Collaboration tools for teams
Pricing:
Starts at $15/month; offers free plan with limitations.
Ideal Use Case:
Agencies need affordable, scalable video creation tools to support client campaigns and storytelling.
What are the Pros and Cons of InVideo?
Pros
Cons
Citation Source
9. Synthesia
Overview:
Synthesia is an advanced AI tool providing video avatars and voiceovers, ideal for agencies creating personalized video marketing content.
It enables production of human-like videos at scale, perfect for US and global digital marketing agency tools portfolios.
Key Features:
AI avatars with customizable voices
Multilingual support
Video templates and branding options
Fast video generation
Pricing:
Starts at $30/month; enterprise plans available.
Ideal Use Case:
Agencies focused on creating personalised, engaging video content for diverse audiences efficiently.
What are the Pros and Cons of Synthesia?
Pros
Cons
Citation Source
Email Marketing
Two email marketing AI tools are compared below:
10. GetResponse
Overview:
GetResponse ranks among the best AI tools for digital marketing agencies, and it focuses on email marketing automation.
It uses AI to personalise:
Campaigns.
Optimise subject lines.
Automate workflows.
This helps agencies boost engagement and conversions efficiently.
Key Features:
AI-driven email automation and segmentation
Predictive analytics for subject line optimisation
Drag-and-drop email builder with templates
Multi-channel marketing automation
Pricing:
Plans start at $19 per month with tiered pricing based on subscriber count and features.
Ideal Use Case:
Agencies are looking to scale personalised email marketing campaigns while improving client ROI with smart AI automations.
What are the Pros and Cons of GetResponse?
Pros
Cons
Citation Source
11. MailerLite
Overview:
MailerLite offers a user-friendly, affordable AI-powered email marketing platform ideal for small to medium digital marketing agencies.
It automates subject line generation and campaign flows, ensuring effective and engaging email outreach.
Key Features:
AI-generated subject lines and email content suggestions
Automation workflows with triggers and segmentation
Rich template library and drag-and-drop editor
Real-time analytics and reporting
Pricing:
Free plan available; paid plans start at $10/month.
Ideal Use Case:
Freelancers and small agencies aiming to implement AI-enhanced email marketing without complex setups or high costs.
What are the Pros and Cons of MailerLite?
Pros
Cons
Citation Source
Web Analytics and Data Tracking
Two web analytics and data tracking AI tools are compared below:
12. Morphio
Overview:
Morphio is one of the best AI tools for digital marketing agencies focused on web analytics and performance alerts. It provides AI-powered insights and real-time notifications.
It enables the agencies to monitor campaign effectiveness and swiftly address any issues.
Key Features:
AI-driven performance alerts and anomaly detection
Automated campaign monitoring across channels
Integration with Google Ads, Facebook Ads, and SEO platforms
Customizable dashboards for real-time insights
Pricing:
Custom pricing based on agency needs; contact Morphio for a quote.
Ideal Use Case:
Agencies want to enhance decision-making with real-time, AI-driven analytics and proactively optimize campaign performance.
What are the Pros and Cons of Morphio?
Pros
Cons
Citation Source
13. Adzooma
Overview:
Adzooma offers AI-powered Google Ads optimisation and campaign management tools tailored for digital marketing agencies.
It helps agencies optimise budgets and maximise PPC ROI using AI-driven recommendations.
Key Features:
Automated Google Ads optimisation suggestions
Budget monitoring and performance tracking
User-friendly interface with comprehensive reporting
Multi-account management for agencies
Pricing:
Free basic plan; paid plans start at $49/month.
Ideal Use Case:
Agencies managing multiple Google Ads accounts are seeking AI tools to optimise spend and improve PPC results efficiently.
What are the Pros and Cons of Adzooma?
Pros
Cons
Citation Source
Effective budget and performance AI optimization
Some advanced features behind paywall
Lead Generation and CRM
Two Automation AI tools are compared below:
14. LeadFuze
Overview:
LeadFuze is a top AI tool for digital marketing agencies. It is used for smart lead generation and sales outreach.
It automates prospecting by finding and enriching contacts, allowing agencies to focus on high-quality leads and personalized outreach.
Key Features:
AI-powered contact search and lead enrichment
Automated outreach and follow-up sequences
Integration with popular CRM platforms
Data-driven lead scoring and qualification
Pricing:
Custom pricing; contact LeadFuze for detailed plans.
Ideal Use Case:
Agencies aiming to accelerate lead generation and streamline sales prospecting with AI-powered tools.
What are the Pros and Cons of LeadFuse?
Pros
Cons
Citation Source
15. GoHighLevel
Overview:
GoHighLevel is an all-in-one CRM and automation platform designed for agencies.
It offers AI-powered lead management, sales automation, and marketing tools that simplify client management and improve conversion rates.
Key Features:
AI-driven CRM and sales pipeline automation
Marketing automation including email and SMS campaigns
Real-time reporting and client dashboards
Seamless integration with third-party tools
Pricing:
Starts at $97/month with scalable plans for agencies.
Ideal Use Case:
Digital marketing agencies seeking comprehensive AI tools for lead generation, client management, and sales automation.
What are the Pros and Cons of GoHighLevel?
Pros
Cons
Citation Source
How AI Tools Boost Efficiency & ROI across Digital Marketing Workflows?
Graphical representation of improved efficiency and ROI with AI tools across the Digital Marketing Categories:
X-axis: Digital Marketing Service Categories
Y-axis: Combined Metric (Hours Saved + Scaled ROI Increase)
Stacked Bars:
Time Saved (Hours/Week)
- Scaled ROI Increase (%) (scaled to fit alongside time saved for visual comparison)
Sample Data for All Six Categories
Conclusion:
AI is changing the way digital marketing agencies work. From:
- SEO optimisation.
- Content creation
to
- Client retention.
- Automated reporting.
AI tools are helping agencies become more efficient, effective, and competitive.
The future is bright for agencies that embrace AI. These tools don’t just save time. They help agencies deliver better results for clients, scale faster, and stay ahead in a crowded market. Whether you’re optimising your:
- Campaigns.
- Predicting customer behaviour.
- Automating your workflows.
AI makes it all easier and more impactful.
But adopting AI isn’t just about using the tools. It’s about choosing the right ones that fit your agency’s needs. With the right AI tools for digital marketing, you can improve:
- Client relationships.
- Boost your ROI.
- Grow your business faster than ever before.
Ready to get started?
Check out the best AI tools for digital marketing agencies and see how they can help you work smarter, not harder.
FAQs
How can AI tools solve core agency workflow and productivity problems?
In the fast-paced world of digital marketing, agencies are constantly seeking ways:
- To increase efficiency
- Maintain high-quality results.
AI tools are revolutionising the way agencies work by:
- Automating routine tasks.
- Boosting creativity.
- Improving data-driven decision-making.
Agencies can solve some of their most significant productivity challenges by integrating AI into their workflow. It will enable them to scale faster and deliver better results to clients.
What are the must-have AI tools for content creation and marketing in 2025?
As we move into 2025, AI tools are not just a luxury. They’re becoming essential for content creation and digital marketing.
Agencies and freelancers who want to stay ahead of the curve need to use AI tools that:
- Streamline workflows.
- Enhance creativity.
- Improve campaign performance.
From AI-powered copywriting to visual automation, here are the must-have AI tools to revolutionise your content marketing efforts this year.
Which AI tools best support lead generation and sales outreach for agencies?
Lead generation and sales outreach are critical for agencies looking to scale their client base. AI tools can streamline and optimize these processes by:
- Automating prospecting.
- Managing outreach campaigns.
- Integrating seamlessly with CRM and sales platforms.
Here’s a look at the top AI tools that can help agencies effectively manage lead generation and sales outreach:
How can AI-driven data analytics boost decision-making and client ROI?
AI-driven data analytics have become a game-changer for digital marketing agencies. By using AI-powered tools, agencies can gain:
- Real-time insights.
- Predict future trends.
- Automate reporting.
This will ultimately improve decision-making and maximise client ROI. Here’s how AI tools are transforming the data analytics landscape for agencies:
What AI tools enable smarter social media and reputation management?
In the fast-paced digital world, managing social media and online reputation has become more complex than ever. AI tools offer agencies and businesses the ability to:
- Streamline social media engagement.
- Automate content,
- Monitor their online reputation in real time.
By leveraging AI, brands can stay ahead of:
- Trends.
- Optimise their social media presence.
- Maintain a positive reputation across digital platforms.
How can digital agencies leverage AI for local SEO and competitive advantage?
Local SEO is critical for digital agencies serving clients in specific geographic areas. Leveraging AI tools designed for:
- Local keyword optimization.
- Reputation management.
- Competitor analysis
helps agencies deliver:
- Measurable results.
- Outperform local competitors.
- Boost client visibility in their target markets.
What are the top AI marketing automation platforms for scaling operations?
Scaling digital marketing operations requires platforms that combine:
- Workflow automation.
- Cross-channel campaign management.
- AI-driven personalization.
These AI marketing automation tools empower agencies to deliver tailored, efficient campaigns while optimizing resources and boosting client ROI.
Which AI tools are best suited for client retention and upselling?
Client retention and upselling are vital for sustaining growth in digital marketing agencies. AI tools are designed to enhance:
- Customer experience.
- Predict churn.
- Automate communication.
- Empower agencies to build stronger client relationships and open new revenue opportunities efficiently.
By leveraging these advanced tools, agencies can proactively address client:
- Needs.
- Personalise engagements.
- Maximise lifetime value.
How can agencies measure and prove ROI effectively using AI?
Measuring and proving ROI is essential for digital marketing agencies. It shows the value of their services and justify continued investment. AI tools enhance agencies’ ability to track and optimize performance across:
- Campaigns.
- Automate reporting.
- Demonstrate clear value to clients.
What are the risks and common pitfalls when adopting AI in digital marketing agencies?
AI tools offer immense potential for improving efficiency and performance. But digital marketing agencies must navigate several challenges when implementing AI.
Understanding and mitigating these risks is essential to ensuring AI adoption enhances rather than hinders business outcomes.
How to successfully integrate AI tools into your agency's existing systems?
Integrating AI tools into a digital marketing agency’s existing systems is essential for maximising:
- Efficiency.
- Performance.
- Client satisfaction.
To do so effectively, agencies need:
- A structured approach.
- Well-trained teams.
- AI tools that align with their business objectives and scalability needs.
What is the future outlook for AI in digital marketing agencies?
The future of AI in digital marketing is promising, with continuous advancements in:
- Machine learning.
- Natural language processing (NLP).
- Data analytics.
AI is poised to shape how agencies operate, improve client engagement, and enhance marketing strategies.
Here’s an outlook on the future and how digital marketing agencies can prepare for the evolving landscape:
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Saleha
Saleha Khan is an SEO content writing expert and researcher at Botvistaa, with a background in science (BSc), education (B.Ed), and child development. She specializes in creating research-based, optimized content that ranks and resonates—combining analytical skills with a deep understanding of how people learn and engage online.
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