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Creative agencies today face heavy work pressure, tighter deadlines, high content demands, and the constant need to stay creatively ahead. Manual work and scattered tools only slow things down.
That’s why we’ve curated this list of 31 AI tools built for creative agencies. Tools that simplify branding, design, video production, ad creative, and content creation.
You won’t just get a list, you’ll also find expert opinions, agency use cases, and comparisons to help you choose tools that drive results in 2025.
AI tools are software programs that help creative teams work smarter and faster. They use artificial intelligence to assist with tasks like generating ideas, creating designs, and producing content.
These tools save time and reduce costs by automating routine jobs.
Creative agencies use AI tools for many purposes: coming up with fresh ideas, speeding up production, personalising content for clients, and cutting expenses without losing quality.
AI helps agencies build strong brands and tell better stories by analysing data and suggesting creative directions.
In visual design, AI generates images and graphics quickly, freeing designers to focus on big-picture concepts.
Video teams use AI to write scripts, edit footage, and add effects, cutting production time in half.
For ads, AI creates catchy copy and eye-catching designs that improve engagement and click rates.
Content teams automate writing and repurposing articles, blogs, and social posts, increasing output while maintaining quality.
According to industry experts, agencies that adopt AI increase productivity by up to 40%, making AI a must in creative workflows.
Effective branding is crucial for creative agencies aiming to establish a strong market presence. AI tools can streamline the branding process, from logo creation to brand voice development.
Best for: Creating comprehensive brand kits with logos, color palettes, and typography.
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Bonus Tip: Ideal for startups needing a quick and cohesive brand identity.
Best for: Generating unique and memorable brand names.
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Bonus Tip: Use Namelix to brainstorm brand names before finalising your brand identity.
Best for: Automated logo design with AI assistance.
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Bonus Tip: Suitable for agencies needing quick logo solutions for clients.
Best for: Comprehensive branding solutions, including logos, videos, and marketing materials.
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Bonus Tip: Ideal for agencies looking for a unified platform for branding and marketing.
Best for: Managing UX copy and ensuring brand voice consistency.
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Primarily focused on UX copy; not a full branding suite.
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Offers various plans tailored to team sizes and needs.
Bonus Tip: Use Frontitude to maintain consistency in product copy across different platforms.
Best for: Developing and refining brand messaging and tone.
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Bonus Tip: Use ChatGPT to draft brand narratives and refine your brand’s voice.
Best for: Quick and customizable logo creation.
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Bonus Tip: Ideal for small businesses needing a quick branding solution.
Pair visual AI tools like Looka with language-based AI like ChatGPT to ensure both visual and verbal identity are aligned across platforms.
Canva AI integrates artificial intelligence into its user-friendly design platform, offering features like Magic Design and AI-generated content suggestions.
Best for: Beginners and teams seeking quick, professional designs.
Pros: Intuitive interface, extensive template library, collaborative features.
Cons: Limited customisation for advanced designs.
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Bonus Tip: Utilise Magic Resize to adapt designs across multiple platforms effortlessly.
Adobe Firefly offers generative AI tools for creating images, vectors, and videos, integrating seamlessly with Adobe Creative Cloud applications.
Best for: Professional designers requiring advanced features.
Pros: High-quality outputs, integration with Adobe suite, versatile tools.
Cons: Steeper learning curve, subscription required for full features.
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Bonus Tip: Use text-to-image capabilities to quickly generate design concepts.
Kittl provides a platform for creating detailed designs with AI assistance, offering features like vector editing and typography tools.
Best for: Designers focusing on branding and detailed illustrations.
Pros: Advanced editing tools, extensive asset library, user-friendly interface.
Cons: Limited free version, some features require higher-tier plans.
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Bonus Tip: Explore the community templates for inspiration and time-saving design elements.
Designs.ai offers a suite of AI-powered tools for creating logos, videos, and marketing materials, streamlining the design process.
Best for: Marketers and small businesses needing quick, cohesive designs.
Pros: All-in-one platform, easy to use, time-efficient.
Cons: Less control over intricate design elements.
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Bonus Tip: Utilise the AI Writer to generate compelling copy alongside your designs.
AutoDraw is a free tool that uses machine learning to turn rough sketches into polished drawings, ideal for quick illustrations.
Best for: Quick, simple illustrations and concept sketches.
Pros: Free to use, intuitive interface, fast results.
Cons: Limited to basic drawings, not suitable for complex designs.
Pricing: Completely free.
Bonus Tip: Use AutoDraw for brainstorming sessions to quickly visualise ideas.
VanceAI offers AI-powered image enhancement tools, including upscaling, background removal, and photo restoration.
Best for: Photographers and designers needing image enhancement.
Pros: High-quality results, batch processing, various enhancement tools.
Cons: Some features require a subscription, limited free usage.
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Bonus Tip: Utilise the AI Photo Restorer to bring old photos back to life with enhanced clarity.
Mix and match tools based on your project needs.
Use Canva AI or Designs.ai for quick marketing visuals, Kittl for brand-focused illustrations, and VanceAI for enhancing image quality.
This layered approach lets you speed up workflow without sacrificing design depth.
Runway ML is a cutting-edge AI video platform renowned for its Gen-4 model, which ensures consistent characters and scenes across shots.
It is ideal for filmmakers and content creators seeking advanced generative video capabilities.
Best for: Filmmakers and creators aiming for high-quality AI-generated video content.
Pros: Advanced Gen-4 model for consistent scene generation; versatile AI tools including background removal and object tracking.
Cons: Premium features are exclusive to higher-tier plans; requires a stable internet connection for optimal performance.
Pricing:
Free Plan: 125 credits for basic features.
Standard Plan: Starting at $15/month.
Enterprise Plan: Custom pricing for large teams.
Bonus Tip: Utilise the Gen-4 model to maintain character consistency across multiple scenes, enhancing storytelling continuity.
Pictory transforms text content into engaging videos, making it a favourite among marketers and content creators.
Its AI capabilities include video summarisation, voiceovers, and extensive media libraries.
Best for: Marketers and content creators seeking quick text-to-video solutions.
Pros: User-friendly interface; extensive stock media library; supports multiple languages.
Cons: Limited customisation in lower-tier plans; advanced features require higher-tier subscriptions.
Pricing:
Starter Plan: $19/month.
Professional Plan: $39/month.
Teams Plan: $99/month.
Bonus Tip: Leverage the video summarization feature to create concise versions of lengthy content, perfect for social media snippets.
Lumen5 is an AI-powered video creation platform that converts blog posts and articles into engaging videos, ideal for businesses and educators.
Best for: Businesses and educators looking to repurpose written content into videos.
Pros: Intuitive drag-and-drop interface; AI-driven storyboard creation; vast media library.
Cons: Manual adjustments can be time-consuming; some features are limited in the free plan.
Pricing:
Basic Plan: $29/month or $19/month (billed annually).
Bonus Tip: Use the AI Script Composer to quickly generate video scripts from existing content, streamlining the video creation process.
ElevenLabs is an advanced AI voice synthesis platform that offers ultra-realistic text-to-speech, voice cloning, dubbing, and multilingual narration capabilities.
It’s widely used by creators, publishers, and enterprises for audiobooks, video voiceovers, and conversational AI.
Best for: Content creators, developers, and businesses seeking high-quality, customizable AI voice solutions.
Pros:
Supports 32 languages with expressive, human-like voices.
Offers voice cloning and custom voice design tools.
Provides API access for seamless integration into applications.
Includes tools for dubbing, speech-to-text, and conversational AI.
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Advanced features are limited to higher-tier plans.
Initial setup and integration may require a learning curve.
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Bonus Tip: Utilise ElevenLabs’ Voice Cloning feature to create a unique, personalised voice for your brand or project, enhancing engagement and authenticity.
Synthesia enables users to create professional videos with AI avatars, making it ideal for corporate training and presentations.
Best for: Businesses and educators creating instructional videos.
Pros: Realistic AI avatars; supports multiple languages; easy-to-use interface.
Cons: Limited avatar customisation; not suitable for highly creative storytelling.
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Bonus Tip: Use Synthesia’s multilingual support to create videos for a global audience without the need for multiple voice actors.
InVideo offers AI-driven video creation tools suitable for marketers and content creators, featuring a vast template library and voiceover capabilities.
Best for: Marketers and social media managers seeking quick video solutions.
Pros: Extensive template library; AI script generation; user-friendly interface.
Cons: Some features are limited in the free plan; advanced customization requires higher-tier plans.
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Bonus Tip: Utilize the AI script generator to quickly create engaging scripts for your videos, saving time on content creation.
Pair AI video tools like Synthesia and Pictory with voice solutions like ElevenLabs to deliver both high-quality visuals and expressive narration.
This tip is perfect for training, marketing, and global communication
AdCreative.ai is an AI-powered platform that generates high-converting ad creatives and social media posts.
It streamlines the design process for marketers and agencies.
Best for: Marketing teams and agencies seeking to automate ad creative generation.
Pros: Automated ad generation; integration with major ad platforms; performance insights.
Cons: Higher-tier plans can be expensive for small businesses.
Pricing:
Bonus Tip: Utilize the Creative Insights Pro feature to analyze and optimize your ad performance.
Creatopy is an ad design platform that combines automation and customization, allowing teams to create, scale, and launch ads efficiently.
Best for: Teams looking for a collaborative ad design tool with automation features.
Pros: User-friendly interface; extensive template library; collaborative features.
Cons: Some advanced features require higher-tier plans.
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Bonus Tip: Use the Automate Plan to streamline repetitive design tasks and improve efficiency.
Pencil is a generative AI platform that creates ad creatives and offers predictive performance insights.
It is helping marketers optimize their campaigns.
Best for: Marketers seeking AI-generated ad creatives with performance predictions.
Pros: Predictive analytics; integration with major ad platforms; user-friendly interface.
Cons: Limited customization in lower-tier plans.
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Bonus Tip: Use Pencil’s predictive insights to test and iterate ad creatives before full-scale deployment.S
Morphio is an AI-driven marketing analytics platform designed to help marketers monitor, optimize, and forecast digital campaign performance across multiple channels. It consolidates data from various sources, providing actionable insights to enhance ROI.
Best for: Digital marketers and agencies seeking to automate performance monitoring and gain predictive insights across campaigns.
Pros:
AI-powered anomaly detection and forecasting.
Centralised dashboard integrating data from Google, Facebook, Microsoft, and LinkedIn.
Customizable alerts for budget overspending and unexpected website behaviour.
Audience segmentation to identify high- and low-converting customer groups.
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Advanced features are available only in higher-tier plans.
Initial setup and integration may require a learning curve.
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Bonus Tip: Utilise Morphio’s forecasting feature to project conversions, cost-per-lead, sessions, and impressions, enabling proactive adjustments to your marketing strategy.
Adzooma is an AI-powered digital advertising platform.
It streamlines the management and optimisation of online ad campaigns across Google, Facebook, and Microsoft Ads.
Best for: Small to medium-sized businesses and marketing agencies seeking to automate and enhance their PPC campaigns.
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Bonus Tip: Utilize Adzooma’s one-click optimisation feature to quickly implement AI-suggested improvements.
It is saving time and enhancing campaign efficiency.
Predis.ai is an AI-driven platform for social media content creation, offering features like post generation, competitor analysis, and scheduling.
Best for: Small businesses and agencies managing multiple social media accounts.
Pros: Comprehensive social media toolkit; AI-generated content; competitive pricing.
Cons: Some features may be limited in the free plan.
Pricing:
Bonus Tip: Utilize the competitor analysis feature to refine your content strategy and stay ahead in your niche.
Before investing in premium plans, take advantage of the free trials and lower-tier plans offered by tools like AdCreative.ai, Adzooma, and Predis.ai.
This allows you to test automation, performance insights, and design workflows without committing to a high budget, especially helpful for small teams and growing agencies.
Frase is an AI-powered content creation and optimisation tool that assists users in generating SEO-friendly content by analysing top search results and providing content briefs.
Best for: Content marketers and SEO professionals seeking to streamline content creation.
Pros: Offers AI-generated content briefs; integrates with various CMS platforms; provides real-time content scoring.
Cons: Some advanced features are limited to higher-tier plans.
Pricing:
Bonus Tip: Utilise Frase’s content brief feature to quickly outline articles based on top-performing search results quickly.
INK is an all-in-one AI writing and SEO optimization platform that helps users create high-performing content using:
Best for: Writers, marketers, and SEO professionals focused on creating content that ranks.
Pros: Built-in SEO optimization; distraction-free editor; AI writing assistant; integrates with WordPress.
Cons: Free plan is limited; learning curve for using advanced SEO features.
Pricing:
Free Plan: Access to the AI writer with limited features.
Professional Plan: $39/month – includes AI writing, SEO scoring, and up to 222,000 words/month.
Enterprise Plan: Custom pricing – includes advanced SEO features, team collaboration, and unlimited words.
Bonus Tip: Use INK’s SEO Score feature to improve content in real-time and boost your chances of ranking on Google’s first page.
NeuronWriter is an AI-powered content optimization tool that uses semantic analysis to help users create content that ranks higher in search engines.
Best for: SEO specialists and content creators aiming to improve search rankings.
Pros: Provides keyword suggestions; analyzes competitor content; offers content scoring.
Cons: The Interface may have a learning curve for new users.
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Bonus Tip: Use NeuronWriter’s content scoring to identify areas for improvement in your articles.
Scalenut combines AI and SEO tools to assist users in planning, creating, and optimising content for better search engine performance.
Best for: Content teams and marketers focused on SEO-driven content strategies.
Pros: Offers topic research; provides content briefs; includes SEO optimization tools.
Cons: Advanced features may require higher-tier subscriptions.
Pricing:
Bonus Tip: Utilise Scalenut’s topic research feature to discover content ideas aligned with current trends.
Grammarly is an AI writing assistant that helps users enhance their writing by providing grammar, punctuation, and style suggestions.
Best for: Writers and professionals aiming to improve writing clarity and correctness.
Pros: Real-time grammar and spell checking; tone detection; plagiarism detection.
Cons: Premium features require a subscription.
Pricing:
Bonus Tip: Use Grammarly’s tone detector to ensure your message aligns with your intended audience.
Copy.ai is an AI-powered content generation tool that helps users create compelling marketing copy, blog content, product descriptions, social media posts, and more. This all is done with speed and consistency.
Best for: Marketers, entrepreneurs, and content teams needing fast, on-brand copy at scale.
Pros: Intuitive interface; wide range of copy templates; supports multiple languages; excellent for brainstorming ideas.
Cons: Generated content may require editing for tone and nuance; long-form content can lack depth.
Pricing:
Free Plan: Up to 2,000 words/month with limited tools.
Pro Plan: $49/month or $36/month (billed annually).
Includes unlimited words, chat, 95+ tools, and 29+ languages.
Team Plan: Custom pricing.
Offers collaboration, workflows, and team support.
Bonus Tip: Use Copy.ai’s Blog Post Wizard to turn a short idea into a full draft in minutes—perfect for jumpstarting content creation.
Don’t rely on just one tool. Combine Frase for SEO-focused outlines, Grammarly for polishing tone and grammar, and Copy.ai for brainstorming creative angles.
This tool stack helps you produce content that’s not only optimized for search engines but also clear, engaging, and conversion-friendly.
Automate the busywork.
Let AI handle repetitive tasks, like resizing designs, writing first drafts, or batch-editing visuals—so your team can focus on big ideas.
Don’t settle for generic.
AI can write or design fast. But without direction, it can sound like everyone else. Guide it with your brand voice and creative strategy.
Blend human + machine.
Use AI to draft. Then add your creative edge. That mix? It’s faster, smarter, and still you.
Respect AI ethics.
Always disclose AI-generated content. Keep originality at the core. Remember, copyright laws around AI content are evolving.
4. Real-time visuals
VanceAI and Firefly generate or enhance images instantly, ideal for social, ads, or pitching clients on the spot.
It’s not a job killer, rather, it’s a job shifter.
Yes, AI changes how we work. But it opens doors to new roles: prompt designers, AI editors, creative strategists.
Agencies are evolving.
Teams are hiring creatives who know how to guide AI. Think “creativity director” meets “AI wrangler.”
Your imagination still matters most.
AI can mimic but not invent like a human. Your storytelling, emotion, and originality stay unmatched.
AI isn’t optional anymore, it’s essential.
In 2025, agencies using AI are faster, more creative, and more scalable.
Bottom line?
Pick tools that fit your process. Don’t follow hype, follow your goals.
Canva AI for all-in-one creation. ChatGPT for content. Firefly for visuals. Combine them.
Yes. Most have free plans or cheap tiers. They save time, your biggest cost
No, but it can assist them. Use it to draft faster. The polish still needs a pro.
Map your needs (design, content, automation). Test a few tools. Choose the one that feels seamless.
Absolutely. Tools like Canva AI, Designs.ai, and AutoDraw are built for non-tech creatives.
ChatGPT (via Zapier), Canva for Teams, and Adobe Creative Cloud can sync with PM tools easily.
Don’t copy-paste blindly. Don’t lose your voice. Always review and refine.