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AI tools use smart software that learns, writes, designs, and automates tasks. These tools help teams work faster with data.
Traditional tools include software, email, spreadsheets, and manual processes. These tools need human effort and take much more time.
AI tools support marketing, design, reporting, and more. Traditional tools rely on people to complete every single step manually.
A mid‑sized agency managing 50+ client domains saw results after switching to Instantly winner.ap:
If you’re running multiple campaigns, managing dozens of client domains, and scaling fast, then Instantly’s:
can help you scale smarter without the usual bottlenecks.
No more switching between tools just to warm up emails or manage inboxes. Instantly brings it all under one clean dashboard — for agencies and marketers who want results, not headaches.
B2B agencies and US-based marketers face the challenge of scaling cold outreach without losing personalisation or deliverability. Comparing Instantly vs. Lemlist reveals two powerful tools, each suited to different strategies and goals.
Lemlist restricts accounts — entry plans may support only 1–15 mailboxes, with extra costs as teams grow atiffazil.com.
Lemlist uses standard warm-up and spam-word tools, but effective settings often require higher-tier plans. atifafzal.com
Lemlist excels at hyper-personalisation: dynamic images, videos, multi-channel triggers, and advanced conditional sequences. salesmake.agency
Lemlist offers richer integrations (CRM, LinkedIn), but may require multiple tools or upgrades to unlock all features. coldiq.com
Lemlist begins at ~$59/month per user, with multichannel access. Costs scale as seats, campaigns, and features increase salesmake.agency.
Both platforms are powerful, but for a US agency aiming to scale quickly with deliverability-focused cold email, but for clients who demand hyper-personal, multi-channel campaigns, Lemlist still has an edge.
Choose Lemlist if you value:
Want to future-proof your agency? Start blending AI into your daily workflow. Let AI handle the heavy lifting—like generating content, analyzing data, and automating reports—so your team can focus on strategy, creativity, and client experience.
Struggling with outreach that scales—and still feels personal?
As US-based agencies and freelancers tighten budgets and demand results, choosing between Instantly vs Smartlead is a common crossroads. Let’s break down why Instantly shines.
Smartlead offers unlimited warm-up and mailboxes, but free and basic tiers include restrictions on campaign size, credit usage, and advanced features, making upgrades likely as you scale. Smartlead Pricing
Smartlead warm-up exists, but often requires manual adjustments and external tools to maintain healthy sending rates. helpcenter.smartlead.ai
Smartlead supports custom fields and drip sequences, but lacks AI-generated content optimisation, adding manual workload for B2B agencies.
Smartlead supports multiple domains, but its interface and limits slow down management as your agency grows. woodpecker.co
Smartlead’s free tier works for starters, but basic paid plans begin around $49/mo, with key features behind higher tiers. woodpecker.co
For US-based agencies, freelancers, and B2B marketers focused on scaling cold outreach with reliability and ease,
Smartlead is a solid option for smaller teams or beginners who want an affordable way to start cold emailing.
But as your client list grows, you’ll likely face feature ceilings, upgrade nudges, and personalisation bottlenecks.
👉 If you want to scale cold email campaigns with AI, automation, and zero friction, Instantly is built for you.
Opt for Smartlead if you:
Choosing between Instantly vs Saleshandy comes down to two key questions:
Let’s break it down.
Saleshandy also provides unlimited accounts in higher tiers, but limits warm-up accounts and prospect volume early on, forcing upgrades to scale campaigns.
Saleshandy uses the TrulyInbox integration for warm-up and offers basic analytics, but lacks inbox rotation and may require manual adjustment or external tools for large campaigns
Saleshandy allows up to 26-step sequences, merge tags, spintax, and even personalised video outreach—all within a unified inbox
Saleshandy includes a unified “Unibox” for managing replies and prospect lists (700M+ contacts), plus AI cold sequence generation.
Saleshandy starts at $36/month on Outreach Starter but includes caps on warm-up, prospects, and email volume. Scaling beyond this requires $99+/mo plans
For US-based B2B agencies and marketers prioritising high-volume outreach, deliverability, and cost-efficiency:
Saleshandy excels if you need:
But to maintain those features across high volume, you’ll need to invest in higher-tier plans—up to $299+/month for agencies.
When agencies, B2B marketers, or freelancers in the US weigh “Instantly vs Apollo,” it often comes down to two main needs:
Here’s how they stack up:
Apollo offers an extensive B2B contact database (~275 M contacts, 73 M companies) with 60+ filters, data enrichment, mobile numbers, and buying signals
Apollo supports multi-mailbox sending and rate limits, but lacks native warm-up, requiring third-party tools or manual setup for best deliverability
Apollo enables multichannel outreach: email, phone dialer, and LinkedIn tasks—with A/B testing and CRM integrations included
Apollo includes a Free tier, but paid plans per user start at $49/mo (basic), $99/mo (professional), and can go higher—cost increases with credits and features.
Choose Apollo if you’re hunting for a huge B2B contact database, want multi-channel outreach, and need built-in CRM capabilities in one platform
Many agencies use Apollo for prospecting and lead enrichment, then export to Instantly to run high-volume, deliverability-first campaigns.
This workflow often yields the best balance of scale and outreach quality
If you’re scaling cold email for multiple clients or brands, deliverability is everything, and it starts with a strong warm-up network.
Cold inboxes must build sender reputation before reaching leads’ inboxes consistently. That’s where tools like Instantly’s 1.5 million+ warm-up pool come in.
This is where Instantly’s infrastructure-level advantage becomes obvious: it’s not just software—it’s a scaling engine for cold email campaigns.
If you’re choosing between Instantly vs other cold email tools, this stat matters:
“With over 1.5 million warm-up inboxes, Instantly offers the world’s largest deliverability network—designed for agencies that can’t afford inbox failures.”
No other cold email platform comes close to this warm-up volume + automation mix.
Scaling cold outreach isn’t just about sending more emails. It’s about sending better, smarter emails — at volume — with tools that won’t break as your agency grows.
Let’s compare Instantly vs other cold email tools—including Lemlist, Smartlead, Saleshandy, and Apollo—to identify the best fit for US-based B2B agencies.
If your #1 goal is to scale cold email campaigns reliably in the US, Instantly is the clear winner.
Following is the G2 score for all the shared tools:
In short, Instantly.ai combines user-friendly design and solid customer support, making it a strong, well-rounded choice in the “instantly vs other cold email tools” conversation.
Graphical representation:
A good cold email software:
Top tools in 2025 include:
If you’re running multi-brand outreach in the US, Instantly is a top choice for reliability and cost-efficiency.
Sending cold emails via Mailchimp can violate their TOS and hurt yo
AI tools excel at analyzing big data and giving insights. They use machine learning and natural language processing. Traditional tools struggle with complex data, while AI systems excel in these use cases.
Most tools prioritise chat/email support. Here’s a quick breakdown:
For hands-on support, Saleshandy and Apollo are your best bets.
Using software like Instantly.ai or Smartlead gives you:
Manual sending is unsustainable for agencies or freelancers targeting scale.
Many Reddit and LinkedIn users report Instantly as the most user-friendly cold email software due to:
Agencies often combine Apollo (for lead sourcing) + Instantly (for sending) for best results.
Yes, if your focus is cold email outreach alone.
Choose Instantly for sending. Choose Apollo if you need data enrichment + sales tools.
Instantly wins for scale and pricing. Lemlist is great if visual branding is key to your pitch.
The 30-30-50 rule means:
This underscores why tools like Instantly are trusted—because warm-up and domain rotation protect that crucial 50%.
Despite newer channels, email remains king for B2B because:
No social algorithm can throttle your email reach — if your tool gets you into inboxes.
Email warm-up helps:
Tools like Instantly offer built-in warm-up, while platforms like Saleshandy or Apollo often require third-party solutions.